The importance of localization in SEO


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The importance of localization in SEO should not be neglected either. We have so far been introduced to many key elements of SEO from which localization is one of them. It is the practice/process of making your website more sensitive to geographical location by using keywords with place names imbedded. Why is this relevant for business? The reason is because by becoming visible online, your business would immediately face global competition. Although there are businesses whose main interest lies in not becoming global but rather in a more focused effort to enhance local dissemination of their goods and services.
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Localization, therefore, comes into play in narrowing down the keywords by using the extra element of geographic quantifiers. This practice is not limited to a country but could go as far as state names, city names, and even street names in order to make sure that global competition is out of play. This practice could save time, money, and effort, and thus ensuring a profit-rich business experience by attracting only potential customers.


Online Marketing

Pay-per-click (PPC)


If we wanted to define pay per click, then the most simplistic way we could put it is that it is a form of online advertising that is frequently used on many websites and search engines where advertisers of different products and services only pay if a user successfully clicks on their ads. Basically, these are links embedded with the keyword most descriptive of what the website sells or provides. This solution is extremely cost-effective because you only have to pay for the traffic your website attracts.

Pay-per-click advertisings is a sort of auction where advertisers may place bids on keywords that they might think would attract a large number of people given their services or products to sell. There are the so-called PPC management service providers -such as Google Adwords or Microsoft adCenter- which continuously compete with each other in their attempt at finding and selling certain keywords and/or phrases to advertisers. The rates differ between them significantly depending on the relevance and popularity of certain keywords or phrases.


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